DESIGN
At the End of the Day you got to DESIGN, But don’t forget just cause you working and communicating with the computer, the end USERS are always what matter, because done the right way you will always increase visibility, attraction and most importantly userability.
Introducing Orthoconnect+
Revolutionizing Orthotic Device Shopping with OrthoConnect+
OrthoConnect+, an innovative website revolutionizing the way you search for and buy orthotic devices. By offering online consultations with doctors and orthotists, this platform ensures a smooth and streamlined experience for users. Dive into this captivating case study that explores the ingenious UX design strategies implemented to create a user-friendly interface. Brace yourself for features like virtual fitting and secure checkouts, making your orthotic device shopping experience truly exceptional.
PROJECT BRIEF
ROLE
UX Designer
UX Researcher
DURATION
May 2023 - December 2023
Design Process
The Challenge
The traditional process of searching for and purchasing orthotic devices lacks convenience, expert guidance, and a secure checkout process. Users often face challenges in finding the right device, receiving professional advice and ensuring the safety of their personal and financial information. This results in a frustrating and time-consuming experience for individuals in need of orthotic devices.
The Solution
OrthoConnect+ is a website that addresses the challenges faced by users in the traditional orthotic device shopping process. By providing a user-friendly interface, virtual fitting capabilities, online consultations with physicians and orthotists and secure checkouts, OrthoConnect+ offers a comprehensive solution to enhance the overall experience.
DESIGN TOOLS
TARGET
All People seeking Orthotic care
Ranging from Patients, Care Givers and Healthcare Providers from Casual to Pro-Athlete.
Competitive Analysis
67% of consumers prefer a simple and secure checkout (Source: Statista ).
Companies that prioritize user experience can see customer retention rates increased by 5%, which can lead to increased profits of 25% to 95% (Source Bain &Company).
“When UX doesn’t consider ALL users, shouldn’t it be known as “SOME User Experience” or… SUX?” -Billy Gregory.
Journey Map
Goals of Users of this website is to create a user-friendly and intuitive interface that allows for easy navigation and search functionality. This will ensure that users can quickly find the information they need to compare different options and make informed decisions about purchasing an orthotic brace. This will provide a clear and detailed product descriptions, along with virtual fitting services and customer reviews that will help users feel confident in their choice and reduce the need for contacting customer support.
Users was asked to navigate the site following the task below
Find and purchase a custom orthotic brace that meets my specific needs.
Compare different orthotic brace options and their features to make an informed decision.
Access detailed product information and specifications for orthotic braces.
Utilize virtual fitting services to visualize how the orthotic brace will fit and function.
Read customer reviews and ratings to gauge the quality and effectiveness of orthotic braces.
Contact customer support for any inquiries or assistance regarding orthotic braces.
Securely complete the purchase of an orthotic brace and receive clear information on shipping and returns.
Access educational resources and information about orthotic braces to make informed decisions.
Explore any discounts, promotions, or bundle offers available for orthotic braces.
Follow up with aftercare instructions and support for the orthotic brace purchased.
User Persona
OrthoConnect+ targets individuals who require orthotic services, including those with mobility issues, athletes and individuals recovering from injuries or surgeries.
What user DOES
Research
Users spend time researching orthotic options, comparing prices, and reading reviews before making a decision.
Online Shopping
Users prefer the convenience of online shopping and may be more likely to purchase orthotics through a website or app.
Seeking Expert Advice
Users seek expert advice from orthotic specialists to ensure they are making the right choices for their needs.
Prioritizing Convenience
Users prioritize convenience and time-saving when choosing orthotic services
What user SAYS
Convenient Access
Users want easy access to orthotic services without the need for physical visits to clinics or stores.
Quality Orthotics
Users seek high-quality orthotics that are customized to their specific needs and provide optimal support and comfort.
Virtual Fitting
Users want the ability to virtually try on and fit orthotics to ensure proper sizing and fit.
Online Consultation
Users desire the option to consult with orthotic specialists online to discuss their needs, ask questions, and receive expert advice.
Secure Payment
Users expect a secure and seamless payment process for purchasing orthotics and related services.
What user FEELS
Frustration
Users felt frustrated with the inconvenience of traditional orthotic services, such as long wait times and multiple visits.
Concerns about Fit
Users worry about the fit and comfort of orthotics when ordering online without physically trying them on.
Excitement
Users feel excited about the prospect of accessing orthotic services conveniently from their own homes.
What user THINKS
Trust
Users need to trust that the orthotics provided by OrthoConnect+ are of high quality and will effectively address their needs.
Color Psycology
Green
Growth and Health
Green is associated with growth and health, which aligns well with the purpose of the website. Orthotic devices and braces are often used to support and improve physical health, and the color green can reinforce this association.
Blue
Trust and Professionalism
Blue is often associated with trust and professionalism, which can help instill confidence in potential customers. When it comes to orthotic devices and braces, trust is crucial as customers rely on the quality and effectiveness of these products.
Calmness and Serenity
Blue is also associated with calmness and serenity, which can create a soothing and relaxing browsing experience for users. This can be particularly beneficial for individuals who maybe seeking orthotic devices and braces due to discomfort or pain.